My Formula Feeding Story

About this mission

Create a ~30-40-second TikTok-style video following the Storytime trend about your decision to feed your baby with Enfamil formula. We know there's a million reasons to do this, and we want to hear what was yours.

🇺🇸This mission is open to US creators!

Script Example:
💙Introduction
Introduce yourself (first name only) and your child (first name only) and your child’s age (child must be between 0-9 months).

💙Prepare your baby's bottle with any Enfamil formula
▪️ If you use Ready-to-Use, show how quick and convenient it is in a normal setting, such as a park or other “on-the-go” setting.
▪️ If you use Powder, make the amount your child normally drinks in a home setting, such as part of the bedtime routine. VERY IMPORTANT: Please be sure to read and follow label instructions. Wash your hands. Be sure to use a level scoop of powder (level off with a butter knife). Replace scoop into can (not on counter). Add water before powder.

💙Closing and Call to Action
Summarize the importance of baby nutrition and how you feel it’s supported with Enfamil formula
▪️ Encourage viewers to visit the Enfamil website or social media for more information.

💙Get inspired by checking out this article from Enfamil
https://www.enfamil.com/articles/choosing-formula-feed/
https://www.enfamil.com/articles/breast-bottle-tips-smooth-transition/

✅ DOs
▪️ Use good, natural light
▪️ Keep the background clean and tidy - nothing time sensitive in the background like holiday decor

▪️ The video should be well-lit, sharp, and clear
▪️ Be energetic and engaging in your video
▪️ Maintain a lively and engaging tone throughout the video
▪️ Show real people/families in real settings (no fields of flowers or locations most people would not be in everyday life)
▪️ Shoot in 4K video quality

⛔️ DON'Ts
▪️ Do not shoot “artsy” content (odd angles, weird, unnatural settings etc.)
▪️ Do not show branded items (other than Enfamil formula products)
▪️ Avoid strong distracting colors or filters in the videos

⚠️ DISCLAIMER! All videos uploaded by users in this mission and purchased by the brand
need to have exclusive rights, and can not be resold anywhere else by the user. Do NOT upload
videos that were previously sold to any other entity than the Enfamil brand.