Transition to Toddler Milk

About this mission

Create a ~30-40-second TikTok-style video for Enfagrow PREMIUM Gentlease Toddler Nutritional Drink around how it helps supplement for your little one’s diet.

🇺🇸This mission is open to US creators!

Script Example:
💙Introduction
Introduce yourself (first name only) and your child (first name only) and your child’s age (child must be between 9-14 months). Mention your child is moving to a new stage with the introduction of new foods, which can cause fussiness and gas. Mention why you chose Enfagrow Premium Gentlease Toddler Nutritional Drink (likely because it is easy to digest plus covers everything that your child needs: brain building DHA, vitamins and minerals to support immunity, and 29 nutrients to support growth!).

Optional: If your child used Enfamil NeuroPro Gentlease (purple can) or Enfamil NeuroPro Infant (yellow can) as a baby and is now transitioning to Enfagrow Gentlease (purple) as a toddler, please mention.

💙Make a Sippy Cup of Enfagrow PREMIUM Gentlease for Your Child.
▪️ If you use Ready-to-Use, show how quick and convenient it is as a dietary supplement in a normal setting, such as a park or other “on-the-go” setting.
▪️ If you use Powder, make the amount your child normally drinks as a supplement in a home setting, such as part of the bedtime routine. VERY IMPORTANT: Please be sure to read and follow label instructions. Wash your hands. Be sure to use a level scoop of
powder (level off with a butter knife). Replace scoop into can (not on counter). Add water before powder. Use a sippy cup, not a bottle.

💙Closing and Call to Action
Summarize the importance of toddler nutrition and how you feel it’s supported with Enfagrow
PREMIUM Gentlease Toddler Nutritional Drink. (We hope you feel confident that you are supporting
your child’s development as they move into toddlerhood with Enfagrow!)
▪️ Encourage viewers to visit the Enfamil website or social media for more information.

💙Get inspired by checking out useful articles from Enfagrow
https://www.enfamil.com/articles/how-to-relieve-gas-in-toddlers/
https://www.enfamil.com/articles/fostering-healthy-eating-habits/
https://www.enfamil.com/articles/what-should-my-toddler-eat/

✅ DOs
▪️ Use good, natural light
▪️ Keep the background clean and tidy
▪️ Feel free to incorporate decorative elements that enhance the theme for toddler nutrition
▪️ The video should be well-lit, sharp, and clear
▪️ Be energetic and engaging in your video
▪️ Maintain a lively and engaging tone throughout the video
▪️ Show real people/families in real settings (no fields of flowers or locations most people would not be in everyday life)
▪️ Shoot in 4K video quality
⛔️ DON'Ts
▪️ Do not shoot “artsy” content (odd angles, weird, unnatural settings etc.)
▪️ Do not show branded items (other than Enfagrow Gentlease product)
▪️ Avoid strong distracting colors or filters in the videos

⚠️ DISCLAIMER! All videos uploaded by users in this mission and purchased by the brand
need to have exclusive rights, and can not be resold anywhere else by the user. Do NOT upload
videos that were previously sold to any other entity than the Enfamil brand.