Mylee is a fun, colourful at-home beauty brand, focusing on Gel Manicures.
We are looking to spice up our photography, add more human element to it and make it more fun!
Our new branding is based on neutral key palette on the digital channels that allows us to add a lot of colour in the seasonal photography and let the colour of our products pop! We want to see bright, summery and colourful photography! 🌸
Things to note:
🌸When hands are in the picture we prefer manicured hands, cuticles pushed back and not bleeding. Bright and cool manicure with our colours is a bonus!
🌸Product photography with dimension.
🌸The usability of the imagery - We prefer photography that can be cropped horizontally, vertically and square for multiple platforms.
We want to see 3 types of photography:
🌸Product + Hand shot. It is important to have diversity in these shots. The position of the hands can be playful. It is important to make sure that the nails are either painted or at least manicured on the cuticle area.
🌸Product layout images. These shots could include the product, show the colour of the product and be playful too. Can play with drips of the colours, positioning of the product, light and shadows.
🌸Face + hands shots. We are missing a lot of human touch and would love to see more nail images that show close crops of faces or some fun items that make the nail photos look cooler. Bright makeup, cool accessories.
🌸Lifestyle images of gel polish application. Images can include all steps of applying the gel nails.
⚠️ IMPORTANT! Photos showing recognizable faces require Model Releases. Please see https://www.foap.com/me/model-releases to upload the Model Release.