Words have tremendous power when used with purpose and intelligence—they can inspire, motivate, mobilize, attack, defend, uplift, and create emotions of every kind imaginable. Even the way or order in which words are used has an impact on how they’re received.
The nuances of human language are very subtle and able to communicate a wide variety of complex emotions.
The question, then, is why do we throw words around with such abandon in our marketing, or even ignore their true potential altogether, when they have such power to move our audience?
Not only that, why do we sometimes fail to consider our choice of words more carefully, especially in our marketing and any other communication we have with our prospects and clients?
Given that our marketing is meant to persuade and influence our audience, you’d imagine that we’d spend a lot more time crafting what we write or say.