The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” — John Russell “People don't care how much you know until they know how much you care.” ―Theodore Roosevelt "When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion." —Dale Carnegie “People say, “You are what you eat.” But in startups, I would say, “You are what you measure.” If all you measure is vanity metrics, then this is what your business will focus on. If you don’t measure anything, then you’ll just become reactive and not learn.” — Zaid Zawaideh “How you think about your customers influences how you respond to them.” ― Marilyn Suttle “Measuring your marketing ROI is like using a map. Without it, you don’t know where you’re going and don’t know if you’re moving in the right direction. It’s key to any marketing initiative and should be a high priority for every marketer.” — Matt Gratt “Sometimes the best discoveries are the result of simple observations” ― Dr. Seyed Reza Agha Seyed Hosseini "If you deal with every customer in the same way, you will only close 25 to 30 percent of your contacts, because you will only close one personality type. But if you learn how to effectively work with all four personality types, you can conceivably close 100 percent of your contacts." — Rod Nichols The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” — John Russell “People don't care how much you know until they know how much you care.” ―Theodore Roosevelt "When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion." —Dale Carnegie “People say, “You are what you eat.” But in startups, I would say, “You are what you measure.” If all you measure is vanity metrics, then this is what your business will focus on. If you don’t measure anything, then you’ll just become reactive and not lea