About this mission

Show shareable moments: small-group (minimum 2 people) socialization occasions in Gen-Z moments and spaces when looking to enjoy moments together, accompanied by -196 seltzers in cans.
*Possible to skip the small-group requirement only if the image has a non-lifestyle, artistic format.

🏆The winning photo will be rewarded with $150!
🤩Every other photo that gets selected will get $50!

Mood: Catching the vibe; transitioning from work to play, enjoying the good times

✅ Do's:

• Show people male and female, 25-35-year-olds


• Authentic, real moments of when -196 can be enjoyed in a social environment


• Gen Z vibe
  -196 should be shown in cans, served ice-cold (chilled cans with condensation).


• The logo on the can should be clearly legible.


• The can needs to be purchased in the USA

❌ Don'ts:

• Don’t serve over ice.


• Don’t mix with other base spirits or products of any kind.


• Don't show individuals under 25 years old.


• Do not showcase drinking scenes that could evoke Alcohol addiction (i.e. excessive drinking, bottoms up, chugging, being too drunk.


• Do not show overconsumption (avoid multiple cans per person)


• Do not show any third-party logos on clothing/books/artwork prominently.

👌 Nice to have:

• Japanese accents (in fashion, decor etc. without visible brand logos or trademarks)

Example photos are only presenting the vibe of the brand. Please follow the Do’s and Don’ts.

Where -196 can be found: Illinois, Texas, Louisiana, Indiana, Missouri, Wisconsin, Kansas, Michigan, Iowa, Tennessee, Ohio-LP, Metro NY, Upstate NY, Connecticut, New Jersey, So California, Hawaii, No California, Arizona, Nevada

Store locator: https://us.minus196.com/locate

Website: https://us.minus196.com/
Instagram: https://www.instagram.com/drinkminus196