Comfort Anywhere with Acorn

About this mission

Acorn is built on the idea of comfort after a day of adventure, hence our slogan ""Après-Anything"". This brief will highlight product and the joys of getting back to nature. Shots indoors and outdoors. More rustic settings like a cabin, barn, tent, backyard.

Thought Starters

• Making s'mores / roasting marshmallows


• Playing guitar by the fire while others listen / cuddle / chat


• Making dinner over the campfire


• Eating popcorn – feeding it to or throwing it to each other


• Enjoying an adult beverage* or coffee/hot cocoa.


• Pitching a tent


• Packing up hiking or fishing gear


• Sitting in the bed of a truck


• Making coffee on a small burner


• Sitting / laying in a hammock


• Decompression time – face mask, cucumber on the eyes, lounging, meditating, watching nature through the window

Settings
🍃Have a ""camping"" atomsphere.
- Edison bulbs, woodsy.
- Campfire.

Images
🍃Natural lighting with a hint of brightness.
🍃More white than yellow in editing. No golden hour lighting. Same for editing.
🍃Should have negative space, be able to crop down to a square and still have all of the product in view

Model Involvement
🍃Candid images, as if the camera isn't even there.
🍃Full body and waist down with a focus on the slippers on talent's feet.

Wardrobe
🍃Seasonal agnostic.
🍃Neutral colored clothing.

NO:
✖️No direct eye contact with the camera.
✖️No bare legs.
✖️No black on black.
✖️No loud colors or patterns.
✖️No brands, logos, slogans or words / statements on clothing