Home for the Holidays

About this mission

This mission is to jumpstart our holiday season with eyecatching assets that evoke the joys of the holiday season and bringing the outdoors in, even on the chilliest of evenings. Acorn is working within a specific color palette for our holiday assets this year. Images are expected to adhere to this palette with little diversion. Colors include the traditional holiday green and red but with a modern/outdoorsy twist. Lots of greenery, wood, gold accents. These images should be rich in textures like faux fur, some sparkle, cranberries, red and white flannel, and even antlers are excepted. Should have the essence of a cabin, holiday getaway. Mix of flatlays and on-figure shots.

Settings
Settings for on-figure shots should provide natural lighting. Slippers by the fireplace on a cold winter evening. Props are encouraged but with minimal clutter. Pretty wrapped gifts in the color palette. Images should have negative space to leave room for copy and can be easily cropped into a square format.

Lighting
Natural lighting with a hint of contrast. Feels more grounded in earth tones. No golden out lighting.

Model Involvement
Candid images, as if the camera isn't even there. No direct eye contact with the camera. Full body and waist down with a focus on the slippers on talent's feet.

Wardrobe
Fall/Winter season appropriate. (e.g. long pants, long sleeves, light sweaters) Neutral colors or within the color palette. No loud colors or patterns. No brands, logos, slogans or words / statements on clothing. Holiday flannel pj sets, athleisure.

⚠️ IMPORTANT!
Photos showing recognizable faces require Model Releases. Please go to https://www.foap.com/me/model-releases to upload the Model Release.
You can find more information here: https://community.foap.com/whats-a-model-release/