The game is on tv. You are sitting around your tv to watch today's football game. You already ordered take out. What better time to enjoy a cold Coca-Cola?
We want to see photos of gatherings of people watching a football game (soccer) where the main hero of the photo is the Coca-Cola product.
Focus on a close up of the product and in the background show us people having fun and drinking Coca-Cola in the living room while watching the game.
IMPORTANT: Only Coca-Cola Zero Sugar or Classic Glass bottles (200ml/250ml/330ml). Any other kinds of package will not be accepted.
If you have takeaway food present in-shot, add it to the foreground along with the Coca-Cola product, but don’t show any other product names. We want to see sharing food such as nachos, popcorn, salads, hot dogs, baked potatoes, and pizza!
Whilst the foreground focus should be the Coca-Cola glass bottles, the background should be out-of-focus and blurry, capturing people gathering together, eating, watching football on the TV and drinking Coca-Cola.
DO NOT show any team banners or flags or scarfs. Show us casual fans :)
Photos should be indoors
We want to see real people, not posing photos.
The product name should be clearly visible.
The bottle should look fresh (spray water on the bottle to achieve the desired effect)
Photos showing recognizable faces require Model Releases to be sent to: firstname.lastname@example.org.
You can find more information here: http://community.foap.com/whats-a-model-release/