Blue

About this mission

Welcome to the Driftwell universe where every image we produce inspires relaxation.

In this campaign, we are looking for aesthetically beautiful images that are branded through the colors of Driftwell. These images should be very composed and editorial and showcase the deep blues of Driftwell in a very prominent way with small pops of yellow. Brand presences is not required as this is more a collection of inspirational imagery.

Do’s:
🔹Do keep a tighter crop and avoid panoramic shots.
🔹Do create a restful composition: Less is more, Use negative space.
🔹Do keep the Driftwell’s color the prominent focus.
🔹Do keep the photo high res.

Don'ts:
✖️Do not use busy patterned backgrounds.
✖️Do not include colors that do not fit in the Driftwell color palette.
✖️Do not depict scenes or accessories of sleep like beds, sleep masks, etc.

Important Notes:
⭐️Photos on Driftwell are boldly blue with hints of yellow to communicate the brand color palette. They create a visual sense of calm and softness. It’s ok for them to be abstract - we’re here for the mood, not to show product demonstrations.
⭐️Never over-photoshop an image blue to a point where it looks unnatural. Avoid harsh, cold lines with sharp corners and edges as it can provoke a feeling of unrest.

⭐️Sample photo (paintbrush): nodar