Viva Magenta! Pantone's Color of the Year 2023

About this mission

"It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades.

Its latest pick is none other than Viva Magenta 18-750, which it describes as "a shade rooted in nature descending from the red family and expressive of a new signal of strength."

Other words the company uses to characterize the color — and, by extension, the current cultural moment — include powerful, empowering, electrifying, boundaryless, audacious and inclusive.

"Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative," it says."

Source: npr.org

With this mission, we invite you to share your photos related to this beautiful color and its expression. Photos with all similar colors and shades are invited!