Real life and Heineken 0.0

About this mission

In our new Mission with Heineken, we want to see how you enjoy your Heineken 0.0. in everyday life situations! We would love to see real settings in which you are able to enjoy an alcohol-free Heineken. This can be while recording a new song, while having lunch, after a run, as a conscious choice while having dinner, it can be at home but also in a bar. All those moments when you love having a Heineken 0.0.

So for all you photographers and Heineken fans out there, this is a quest for Heineken 0.0 insta-worthy beauty shots. Shots that bring new moments for enjoying alcohol-free beer. Shots that make you thirsty. Shots that you yourself would want to share with your own friends. And shots that make you want to grab a Heineken 0.0 instantly.

Day or night, with or without food, with or without friends, inside or outside… Tell us your true story!

Please check our reference photography and read the following must do’s:
•Make the bottle look “fresh” (use a water spray)
•Play with light coming through the bottle
•Pictures need to make sense. Real life situations.
•If people are drinking/enjoying in the shot, make sure the caps are taken off the bottle
•Even if people are drinking, make sure to always use full bottles in the photo
•No need to point the logo straight towards the camera. We are looking for natural, real-life shots.
•Always show 1 or 2 bottles. More bottles in photos, will not be approved
•When including people please make sure they are vague in the background or you only see a part (human evidence)
•No empty bottles in shot
•Heineken is an urban brand so please avoid heavy landscape sceneries or nature shots
•No animals
•DO NOT put the beer in a glass. We want to see it in the bottle.

Example photos: @deanna93 @mirahneva