End of Summer At Home with Isotoner

About this mission

Isotoner has been creating moments for over 100 years. We are looking to showcase our slipper products while evoking a sense of calm, presence in the moment and enjoying our time with the ones we love. This mission is to highlight the emotion of caring, comfort and protection. A sense of serenity in a world of uncertainty. Small groups like couples, parents, families or friend parings encouraged. No Flatlays. Mix of Full Body lifestyle images and product-centric hero shots.

Settings
🍃bright and airy spaces
- kitchens
- living rooms
- outdoors.
🍃Minimal clutter
🍃Neutral furnishings or flooring

Images
🍃Natural lighting with a hint of brightness.
🍃More white than yellow in editing.
🍃Should have negative space, be able to crop down to a square and still have all of the product in view

Model Involvement
🍃Candid images, as if the camera isn't even there.
🍃Full body and waist down with a focus on the slippers on talent's feet.
🍃Animals encouraged
🍃Diversity encouraged

Wardrobe
🍃Seasonal agnostic.
🍃Neutral colored clothing.
🍃Heels should be

NO:
✖️No flat lays
✖️No golden hour lighting. Same for editing.
✖️No direct eye contact with the camera.
✖️No bare legs.
✖️No black on black.
✖️No loud colors or patterns.
✖️No brands, logos, slogans or words / statements on clothing"