Fall Is In The Air

About this mission

Project Summary
Isotoner has been creating moments for over 100 years. We are looking to showcase our slipper products while evoking a sense of calm, presence in the moment and enjoying our time with the ones we love. This mission is to highlight the emotion of caring, comfort and protection. A sense of serenity in a world of uncertainty. Community engagement in small groups like family or neighbors. Flatlays are allowed, with thoughtful, minimal propping.

Settings
Settings should be bright and airy spaces like kitchens, living rooms, or outdoors. Minimal clutter

Lighting
Natural lighting with a hint of brightness. More white than yellow in editing. No golden hour lighting. Same for editing

Model Involvement
Candid images, as if the camera isn't even there. No direct eye contact with the camera. Full body and waist down with a focus on the slippers on talent's feet.

Wardrobe
Fall season appropriate. (e.g. long pants, long sleeves, light sweaters) Neutral colors. No loud colors or patterns. No brands, logos, slogans or words / statements on clothing

Shots
Working from home on the couch, enjoying a relaxing cup of coffee. Baking with the kids or game night with the family. Multigenerational shots, all wearing their super comfy isotoner slippers. Taking in a crisp fall evening outdoors around a fire pit with friends and family. More than one product displayed in the same image. Capture a mix of full body and waist-down shots.

Products
Fall New Men's Slippers
Fall New Women's Slippers

⚠️ IMPORTANT!
Photos showing recognizable faces require Model Releases. Please go to https://www.foap.com/me/model-releases to upload the Model Release.
You can find more information here: https://community.foap.com/whats-a-model-release/