Recycled and Protection Gloves

About this mission

Project Summary
With the threat of Covid-19, isotoner is here to protect you and your family from not only the cold, but unwanted germs. This mission should showcase our cold weather product used in everyday life, whether that is waiting on the school bus to pick up your child on a chilly morning, heading to the farmer's market or enjoying an evening outdoors with the family. Sense of protection as you move through the world. Flatlays are allowed, with thoughtful, minimal propping.

Settings
Settings should be natural and airy but appropriate to the season. Nothing too sunny or summery. Look for spaces with fall leaves, pines or weather neutral areas like home entrances or brick backgrounds. Uncluttered. Pumpkin patches, apple picking or wood propping encouraged.

Lighting
Natural lighting with a hint of brightness. More white than yellow in editing. No golden hour lighting. Same for editing

Negative Space
Neutral and high, enough space to put copy on a homepage or easily cropped into a square.

Model Involvement
Candid images, as if the camera isn't even there. No direct eye contact with the camera. Full body and waist down with a focus on the slippers on talent's feet.

Wardrobe
Fall season appropriate. (e.g. long pants, long sleeves, light sweaters) Neutral colors. No loud colors or patterns. No brands, logos, slogans or words / statements on clothing

Shots
Holding a reusable tote or picking out produce at the farmer's market. Fall activities like pumpkin patches or apple picking. Cabin weekend, snuggled up next to an outdoor fire. Sitting in an outdoor area enjoying a cup of coffee. Using a smartphone to take a picture or scroll on a smartwatch. Enjoying family time outdoors. Going for a chilly morning or evening run.

Products
Fall New Men's Cold Weather
Fall New Women's Cold Weather