Real Goodness, Real food

About this mission

Pure Pet Food strives to provide top quality food for your furry friends, after all, your pet should be eating like one of the family too. Show your pupper and how he enjoys his amazing meals from Pure Pet.

🎥 Technical Requirements:

• Minimum 1080 x 1920 resolution


• Clean version + version with copy if needed


• 9:16 Format


• Fun and light :D


• No worries about editing, music, we’ve got that part covered

🐶 Creative Concept 1: The Process of Creation

• Beginning to end process


• Food ordered


• Eg. The dog sitting next to owner when ordering


• Dog “waiting” for the package to be delivered


• Delivered


• Dog sniffing the package when it arrives and booping the package with its nose to see what's inside


• Dehydrated bits mixed with water


• Happy doggo eating the food


• Trying to show dog invested in ordering the food - could be choosing flavors and the dog turning its head as a reaction to something he likes or doesn't (sitting next to owner)


• Any signs of dog excitement - standing up on 2 paws, jumping, putting a paw on the owner's arm, maybe circling around.

🐶Creative Concept 2: Taste and Healthiness in One

• Ingredient shots


• Bowl of ingredients (finger snap into bowl with yummy dog meal)


• Side by side


• Can have the personalized bag next to the bowl


• Could be a shot of someone invested in prepping (the waterm, bag, measurements,) very invested into the process, And then it turns out it's actually for the dog


• Testimonial


• Casual video with dog, mentioning perks of the brand and the food.

We will reward the video or video set CHOSEN to be used by the brand. If it is not accepted by the brand, it will not be rewarded. If NO videos are accepted – there will be no rewards.

⚠️ Due to our ongoing efforts in optimizing the video platform user experience on Foap, videos that you upload will NOT be visible to you. DO NOT WORRY! OUR TEAM CAN SEE THEM AND WILL PRESENT THEM TO THE BRAND! We apologize for any inconveniences this might cause for you. We are currently developing the video platform for much better experience. Hang tight – we will get there!