Giving My 100% as a Parent: Summer and Travel

About this mission

Redoxon’s newest campaign is focused around the idea that immunity drives humanity. Redoxon builds your immunity, so that you can feel your 100%. Because when you feel 100%, you can give your 100% to others. We invite you to take a moment to explore the attached campaign videos - these illustrate the transformative impact supporting immunity has on people’s lives. Now we would love to see YOUR interpretation of the idea. What does feeling 100% and giving 100% mean to YOU in YOUR life?

Who do we want to see in the videos?
👨‍👩‍👧Parents with their kids

🎥What kind of videos do we need?🎥
Caring, sweet moments between parents and kids, but during summer and travel season!
This could be: playing around in the pool and having fun, packing suitcases for summer holidays together, playing on the playground in beautiful weather.
Remember, the most important thing is to show the positive emotion between parents and kids!

✅DOs
▪️ Make it clear it's the summer / travel season
▪️ Always keep the people in the forefront of the frame
▪️ The video needs to be horizontal (9x16) and 4K quality, between 10-15 seconds long
▪️ No branded elements, no busy patterns on clothes (plain is best)
▪️ Use good lighting, natural light is best
▪️ Keep the background clean
▪️ Focus on the positive human interactions!

⛔️DON'Ts
▪️ Avoid showing other brand logos – we will have to reject your photos if other brands are visible.
▪️ Don't have a noisy, intense background (the focus needs to be on the person!)

Take a look at the campaign videos we attached to the brief - these videos show how parents who take care of their immunity feel their best and give their best.Think of how what feeling your 100% and giving your 100% looks like in your life - and show us! Remember, these videos are professional commercials, and they are here for inspiration! You do not need to produce picture-perfect videos like these - the most important thing is to show the good feeling and the feeling of humanity in genuine real life situations.