Giving My 100% as a Senior

About this mission

Redoxon’s newest campaign is focused around the idea that immunity drives humanity. Redoxon builds your immunity, so that you can feel your 100%. Because when you feel 100%, you can give your 100% to others. We invite you to take a moment to explore the attached campaign videos - these illustrate the transformative impact supporting immunity has on people’s lives. Now we would love to see YOUR interpretation of the idea. What does feeling 100% and giving 100% mean to YOU in YOUR life?

Who do we want to see in the videos? 👨‍👩‍👧Seniors, grandparents with their grandchildren

🎥What kind of videos do we need?🎥
Caring, sweet moments between grandparents and their grandchildren!

This could be: playing together, a grandparent helping their grandchild with something or any other nice activity. Remember, the most important thing is to show the positive emotion between grandparents and kids!

✅DOs
▪️ Always keep the people in the forefront of the frame
▪️ The video needs to be horizontal (9x16) and 4K quality, between 10-15 seconds long
▪️ No branded elements, no busy patterns on clothes (plain is best)
▪️ Use good lighting, natural light is best
▪️ Keep the background clean
▪️ Focus on the positive human interactions!

⛔️DON'Ts
▪️ Avoid showing other brand logos – we will have to reject your photos if other brands are visible.
▪️ Don't have a noisy, intense background (the focus needs to be on the people!)

Take a look at the campaign videos we attached to the brief - these videos show how grandparents who take care of their immunity feel their best and give their best.Think of how what feeling your 100% and giving your 100% looks like in your life - and show us! Remember, these videos are professional commercials, and they are here for inspiration! You do not need to produce picture-perfect videos like these - the most important thing is to show the good feeling and the feeling of humanity in genuine real life situations.