Drinking Redoxon

About this mission

Redoxon’s newest campaign is focused around the idea that immunity drives humanity. Redoxon builds your immunity, so that you can feel your 100%. Because when you feel 100%, you can give your 100% to others. 

We invite you to take a moment to explore the attached campaign videos - these illustrate the transformative impact supporting immunity has on people’s lives.

Now we would love to see YOUR interpretation of the idea. What does feeling 100% and giving 100% mean to YOU in YOUR life? 

🎥What kind of videos do we need?🎥

Show a person dropping the Redoxon tablet into their glass, and the tablet dissolving in the glass. Then, show the person drinking Redoxon.

Who do we want to see in the videos?
👨🏼‍🦳Seniors
👨‍👩‍👧Parents
👨🏽‍💻Working professionals

✅DOs
▪️ Always keep the person in the forefront of the frame
▪️ The video needs to be horizontal (9x16) and 4K quality, between 10-15 seconds long
▪️ Please use a see-through glass, so that the orange drink is visible
▪️ Redoxon tube packaging should be visible in the shot
▪️ No branded elements, no busy patterns on clothes (plain is best)
▪️ Use good lighting, natural light is best
▪️ Keep the background clean
▪️ Focus on the positive human interactions!

⛔️DON'Ts
▪️ Avoid showing other brand logos – we will have to reject your photos if other brands are visible. 
▪️ Don't have a noisy, intense background (the focus needs to be on the person!)

Take a look at the campaign videos we attached to the brief - these videos show how parents who take care of their immunity feel their best and give their best.Think of how what feeling your 100% and giving your 100% looks like in your life - and show us!

Remember, these videos are professional commercials, and they are here for inspiration! You do not need to produce picture-perfect videos like these - the most important thing is to show the good feeling and the feeling of humanity in genuine real life situations.