It's a beautiful sunny day. The weather is finally warm enough. You are having fun with your friends downtown. What better way to enhance this experience than with a Sol beer?
We want to see these moments in the Sun which is the heart and soul of Sol!
Your photos should always include the sun in some way. Sun flares and golden colors are more than welcome. Make sure to check the example photos for inspiration. Also, keep in mind that your subjects are not too dark.
We are looking to see you and your friends having a fun day in the sun enjoying a bottle of Sol. It can be on a city bench with your friends or on the terrace of a friend's house. What matters is that you are having fun with your friends enjoying a Sol.
Things to keep in mind:
Capture the Sun, and the feeling that ‘the Sun is everywhere’. The ideal time to shoot is from 3 PM to 5 PM. We don't want the orange feel of a sunset but rather the bright yellow colour of the sun!
The feel of the photos should be real and authentic and not staged.
Capture the heritage, raw, urban, young, edgy nature of Sol.
No photos at the beach. No cloudy, gray skies. The Sun should be everywhere! No pics that don't have a story to say. We want to be able to read the story behind your snaps!
The product needs to be always present in the photo. If you are showing the bottle up close, make sure it looks fresh (you can spray the bottle with water to get the desired effect.
The sky should look clear and blue :)