About this mission

Show All Free in a traditional social beer drinking scene: BBQ, Meal, Sports watching, Social Gathering etc.
Content should be light-hearted and presented using a more casual tone.
Our task is that you capture the ‘feel-good’ background, from both home and outdoor.

🏆The winning photo will be rewarded with $150!
🤩Every other photo that gets selected will get $50!

✅ Dos:

• Scenes that relevant to the USA, ideally focus on California, Washington, and Hawaii


• Show min 2 people (or more to highlight the social occasion)


• Show 25-34-year-olds, male and female, the “Sober curious” who have made conscientious choices in pursuit of a more intentional lifestyle.


• All visible individuals in the image must be at least 25 years old


• Background should be such that the brand of the can pops & is easy to read


• If you pour out ALL-FREE, ensure to capture the beverage with foam and little bubbles (70% - 30% ratio).Show the golden liquid color to show that it is a beer-like beverage.


• Lighting should allow for the brand to be legible


• Background should look premium to reflect Brand’s identity

❌ Don’ts:

• Do not showcase drinking scenes that could evoke alcohol addiction (i.e. excessive drinking, bottoms up, chugging, being too drunk)


• Do not show irresponsible behaviours (drinking games, drinking before driving etc.)


• Do not show any inappropriate audience (e.g. underage consumers or pregnant women)


• Do not show overconsumption (avoid multiple cans per person)


• Do not show competitor brands


• Avoid excess retouching and filters


• Avoid any stereotypical or copyright Japanese elements (such as Samurai, Geisha, Harajuku, cosplay etc.)

👌 Nice to have:

• Product can be shown paired with preferably comfort food or Japanese food.

Example photos are only presenting the vibe. Please follow the Do’s and Don’ts.

Store locator: https://all-free.suntory.com/pages/suntory-all-free-locator