Totes is the world's largest marketer of umbrellas and rainwear products! You can use them all-year-long, but in this Mission we would like to focus on the Winter and Spring seasons.
We would like a healthy mix of lifestyle images that are specific to Winter and Spring (bust shots, below the knee, close-ups on product worn by a model etc). That means that we want to see people using Totes in weather-related settings. You can also include some Summer vacation-related shots.
A specific idea we would like to see is how an umbrella actually gets “toted” around – in a car door, in a purse, in a backpack, in a suitcase for travel, etc.
The photos should feel natural and not staged. People having fun and enjoying Totes products.
Photos showing recognizable faces require Model Releases. Please go to https://www.foap.com/me/model-releases to upload the Model Release.
You can find more information here: http://community.foap.com/whats-a-model-release