Photos of the "holiday you"

About this mission

UGC brief for still travel images.
Show Us the Holiday You
The version of you that only shows up when your out-of-office is on.
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What’s This About?
We’re collecting bold, brilliant, and beautifully real photos that capture the version of you that shows up when you travel. The you who says yes to weird food, no to plans, and maybe to a moped ride in a thunderstorm.
If you’ve got photos that tell that story—send them in. If you want to stage something fresh—we’d love to see what you create. We’re paying to license the ones we love.
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What We’re After:
We want a mix of photos that feel:
• Polished: magazine-level, sun-drenched, cinematic
• Raw: messy, honest, handheld
• Risky: slightly outrageous, unpredictable, “you’d never do this at home”
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Just some ideas to help with the creative flow:
• Skydiving over a beach in your boardies
• Eating deep-fried crickets or mystery meat at a street market
• Letting your kid play barefoot in a muddy laneway (you sterilise everything at home)
• Getting a tattoo in Thailand—because it “felt right”
• Sharing beers with strangers you just met on a boat
• Drinking the tap water in Bali (and living to tell the tale)
• Sleeping in an airport lounge with a face mask on
• Wearing something ridiculous (and loving it)
• Riding three-up on a scooter through a monsoon
• Having a full-blown meltdown at a luggage carousel—but in your best holiday hat
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Create or Submit?
Both welcome. If you’ve captured a Holiday You moment already—amazing.
If you want to shoot one from scratch—we’d love to see your creative spin.