Swedish Moment

About this mission

Share your Swedish Moment with us!

What is a Swedish Moment?
A Swedish moment is an emotion. A state of mind. Something you can feel. A moment to be kept as a memory. A memory you bring with you. It can last for a "split second" or a few minutes, but it's central in defining the whole holiday. The sum of them is in fact the holiday. A Swedish moment is full of emotions. Joy, laughter, longing, nostalgia. Something memorable. Something beautiful. Happiness. Something you will be touched by.