At ZYN, we want to showcase how freedom looks/feels through a variety of lifestyle activities: slice of life moments, aspirational imagery, and fall & winter seasonal content. All photos should be bright and vibrant, featuring people who look older than 35 years old. We want to see friends hanging out: around the fire etc.
If available, we’d love to see winter imagery such as skiing, shoveling snow, ice fishing, ice sports such as hockey, scenes by a fireplace (reading, a drink, etc.), any cabin shots, etc.
We WANT to see:
✔️Do feature social scenarios in most lifestyle images (2+ people)
✔️Do show a wide variety of lifestyles and geographies (rural, urban, suburban, exurban)
✔️Do feature activities and props that are adult in nature
Some scenarios:
🍃Camping: Gathering around a bonfire, cutting lumber
🍃Drinking coffee on the porch
🍃Hiking
🍃Road trips
🍃Apple picking
🍃Sports: boating, hockey, baseball
🍃Any ‘Behind the Scenes” shots are welcome
We DO NOT want to see:
✖️People looking directly at the camera or focus on faces
✖️Covid concerns and photos of large crowds.
✖️Focus on inanimate object
✖️No risky behavior (as in jumping off cliffs)
✖️Anything too hipster or trendy, or any child-like props such as confetti, chocolate & candy
✖️Other recognizable brands