Foap and tourist destinations: a love story

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Challenge

Air Baltic was after "Instagram-looking" photos of the Baltic capitals that cannot be found in stocks. They needed visual content presenting cities, towns, landmarks, famous spots and hidden treasures known to locals only.

Solution

We gave our community of photographers specific location requirements and we basically made no further requirements knowing that we can expect rich, versatile, high-quality content delivered by a vivid community of Foap in these locations.

Results

Air Baltic was showered with visual content to be used in their everyday marketing and sales communications on different social media channels in real time, while Instagramy-value of winning attention and engagement for submitted imagery was favoured the most

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