Travel is all about discovery. Unveil the world.

desert cars orange people real UGC travel content photographyboat friends holiday sky canoe fun adventure young real UGC travel content photographygirls woman beach fun sand tropical blue sea splash real UGC travel content photographycity purple sunset skyscrapers sky water ping romantic view landscape real UGC travel content photographywoman travelling solo beach sand sunset steps road documentary real UGC travel content photographyman guard asia white gold uniform gate entrance palace real UGC travel content photographyhappy girl folk thailand smile smiling real UGC travel content photography kidsgirl back-packer hiker view follow-me looking landscape water sea island volcano clouds tropical real UGC travel content photographyfireworks city celebration night river photo real UGC travel content photographymonkey decor temple thailand zoom real UGC travel content photographyseal palm trees beach sky real UGC travel content photography islandculture folk costume happy girl thailand smile smiling real UGC travel content photography kids
Challenge

Etihad Airways wanted photos that were filled with life, emotions and memories with people in them, but they had to be taken in Thailand and Abu Dhabi. Versions in different orientations had to be included.

Solution

Foap launched a Mission based on specific location and requirements We asked for photos from specific locations and when needed, went the extra mile to target local photographers.

Results

Etihad Airways received real and emotional, vibrant UG photos from our users in required form. The amount of approaches toward the general theme made quite an impression on the brand.

girl back-packer hiker view follow-me looking landscape water sea island volcano clouds tropical real UGC travel content photography