Case Study:

Crowdsourcing creative food styling shots and meal ideas

food ketchup mustard UGC contentFrench’s mustard man cooking UGC Foapflat lay food kids sausage hot-dog plate ketchup funny meal UGC contentfries kids meal hamburger funny smile ketchup French’s hot-god UGC contentsandwich ham French’s ranch dressing juice OJ UGC contentflat lay hamburger jalapeño french’s ketchup UGC contentbaseball bat glove ball hot-dog food hand UGC contentpizza flat lay food cutting-board slices UGC content

Calling out all foodies! We want to see your best food art using French’s Mustard and Ketchup. Get creative and show us all of the foods you can create art with that complement our crazy condiments. Show us your creative side and paint a food picture that will be worth a 1,000 words, or in this case 1,000 bites!


We set a Mission for the community asking for creative pictures showcasing some of French’s products. The only restriction was that pictures had to feature at least one bottle in these tasty foodie shots.


We received a lot of tasty, mouth-watering creative and colorful pictures. Some of them Instagram-oriented popular flat lays, many showed how often our photographers go that extra mile and staged the whole scene of the photo shoot to achieve unique compositions. Take a look at this deliciousness!

funny kid eating hot-dog baseball bat funny pic UGC content