How NIVEA crowdsourced photos for their marketing campaigns?


NIVEA’s photography need is broad: it goes from natural elements, to products and lifestyle shots. It requires working with several vendors keeping track of the planning and assets.


Creating several creative Foap Missions with different topics that can provide a client with a variety of visual content.


Thanks to several creative Foap Missions, NIVEA received a versatile bank of images - from nature macro shots to lifestyle, portrait, beauty and care themed pictures submitted by brand’s lovers.