Your brand will see a 25% increase in conversions

when you use user generated content photos instead of professionally made product shots

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What is User Generated Content

What is user generated content?

User generated content has been proven to increase digital marketing performance on a brand’s website, social media channels, email, and more.

It involves the process of a company’s consumers creating photos, videos, and reviews of their product or service, and sharing that content and their experiences with their social followers.

In turn, a brand’s prospects spend more time on their website and engage more with their social media campaigns, thus increasing click-through and conversion rates.

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Why is User Generated Content so Successful?

Billions of photos and thousands of hours of video uploaded each day to social media platforms like Facebook, Instagram, and YouTube.


of customers worldwide have admitted to trusting “world-of-mouth” reviews of products and services over brand advertising.


of US customers trust user generated content more than any other information you have on your website.


of people would be more likely to engage with an advertisement if it contained user-generated content.

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Bayou Rum
rainbowsprinkles photo
Frank’s RedHot Sauce
Ben & Jerry's Ice Cream

What does authentic photography have to do with UGC?

Allowing prospects to see how your current customers are using and enjoying your products or services provides them the opportunity to visualize themselves using them. In fact, 74% of consumers prefer reviews or product information with pictures.

By incorporating user generated imagery into your visual brand identity, you’re making it easier for your consumers to create a strong connection with your brand which, in turn, increases the likeliness of converting.

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User Generated Content Plays a Vital Role in Purchasing Decision-Making

Learn more about how you can leverage user generated content in your marketing campaigns to attract, convert, and engage your target audience.

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“I love Foap because it gives brands the opportunity to create easy and fast, authentic and real content which engages with the consumers. Working with the Foap community is a real enrichment for our brand. Content created by real people for real people.”

Alisa Mueller, NIVEA, Junior International Digital Content Manager

Ready for
User Generated Content?

Start having your own customers produce authentic user
generated images to drive your conversions & sales.
Submit your brief to let them know what you’re looking for.

Submit My UGC Photo Brief