User generated content has been proven to increase digital marketing performance on a brand’s website, social media channels, email, and more.
It involves the process of a company’s consumers creating photos, videos, and reviews of their product or service, and sharing that content and their experiences with their social followers.
In turn, a brand’s prospects spend more time on their website and engage more with their social media campaigns, thus increasing click-through and conversion rates.
of customers worldwide have admitted to trusting “world-of-mouth” reviews of products and services over brand advertising.
of US customers trust user generated content more than any other information you have on your website.
of people would be more likely to engage with an advertisement if it contained user-generated content.
Allowing prospects to see how your current customers are using and enjoying your products or services provides them the opportunity to visualize themselves using them. In fact, 74% of consumers prefer reviews or product information with pictures.
By incorporating user generated imagery into your visual brand identity, you’re making it easier for your consumers to create a strong connection with your brand which, in turn, increases the likeliness of converting.
“I love Foap because it gives brands the opportunity to create easy and fast, authentic and real content which engages with the consumers. Working with the Foap community is a real enrichment for our brand. Content created by real people for real people.”