How to Develop Your Brand Story Through Brand Imagery
Your brand story tells consumers who you are, what your business has to offer them, and what role your product or service can play in their lives. It is extremely important to…
Visual Content Marketing
17 posts
A brand without a visual content marketing strategy is like a ship without sails. The art of using images, videos, GIFs, or other visuals in marketing campaigns never been as important as today. It’s not just social media that’s being dominated by visuals. They are slowly starting to play an important role in search results as well. A video or an infographic can boost the SEO of your page by hooking visitors for a longer time and can reduce bounce rates. Also, 82% of global internet traffic is projected to be video traffic by 2021. Learn how visual content marketing can help you to engage with your audience.
Crowdsourced Brand Imagery is Taking Over
User generated content is content that is generated by normal, every day people. Typically, these people are either your current consumer or client or your targeted consumer or client. Some forms…
5 Amazing Alternatives to Stock Photos
Images are important to any marketing plan for a business or a product. If you are looking for images to help create brand imagery or to use on your marketing materials, you…
3 Tips on Using Brand Photography to Improve Your Marketing Campaigns
In order to remain competitive in your market, you need to constantly evolve. Part of evolving includes changing up your marketing campaigns and the images that are used in those…
How Beautiful Images Can Help Build Your Visual Brand Identity
It is important for a business to have a strong visual brand identity. Having a strong brand identity helps you build your reputation, helps to set you apart from other businesses,…
The Difference Between Stock Photos & Crowdsourced Photos
When you are marketing and branding your business, photographs are essential. An image catches the attention of a potential customer or client, explains who your business is, and tells what…
What Is User Generated Content?
User generated content is not a term that many people are familiar with yet. But in the coming years, it is a term that is going to become more mainstream…